JOG DOG – ITALIAN SHOEWEAR SPRING SUMMER 2018
La collezione Primavera-Estate 2018 di JOG DOG trae ispirazione da tutti gli elementi della vita
urbana e dell’arte contemporanea oltre che da diversi stili innovativi di architettura come il
futurismo, il bio-tech e il costruttivismo.
Le geometrie che si trovano nella struttura della scarpa sono spesso il riflesso di auto sportive che
sfrecciano per le strade metropolitane ad alta velocità e rendono incalzante il ritmo della vita
cittadina.
Le scarpe JOG DOG ben si adattano a questi ritmi frenetici grazie ad un’innovativa tecnologia,
utilizzata nei materiali d’equipaggiamento per il tracking e la discesa libera, che le rende super
confortevoli, garantendo un movimento naturale del piede.
Le principali fonti d’ispirazione per questa nuova stagione sono quattro:
L’Architettura moderna per le sue linee fluide e i livelli posti su diversi piani dimensionali.
Il Design di interni per le costruzioni futuristiche, le forme snodate e ariose che creano una
sensazione di movimento senza interruzione e quindi un estremo dinamismo.
Le Geometrie evocative dove il design rigido e aggressivo, in combinazione con linee fluide, crea
una struttura dalla forma perfettamente bilanciata.
La Sezione aurea per una geometria pura e perfetta, su cui si ergono i principi di ordine e di
equilibrio universali.
Da questi capi saldi nasce e si sviluppa il design moderno e sofisticato alla base del brand, in
grado di combinare la qualità del Made in Italy con materiali d’avanguardia, senza mai tralasciare il
gusto per la moda.
I principali materiali utilizzati sono il velluto, il lurex, tessuti glitterati, metallici o sui quali sono stati
stampati motivi geometrici a pois o a righe.
I colori di punta scelti per questa stagione sono vivaci ed estrosi, come il rosa, il rosso e il viola e
ancora il blu, l’arancio e il bianco, combinati spesso a creare forti contrapposizioni tonali.
Le calzature JOG DOG sono studiate per soddisfare tutti i gusti e le necessità : vestono uomo,
donna e bambino e si adattano ad ogni diversa esigenza, con un design e una personalitÃ
inconfondibile.
I designer del brand sono un team internazionale di professionisti con un occhio vigile puntato sul
mondo, da cui traggono ispirazione e che traducono in un processo creativo tale da rendere il
marchio pronto a conquistare il cuore dei consumatori.
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