JOG DOG – ITALIAN SHOEWEAR SPRING SUMMER 2018
The JOG DOG Spring-Summer 2018 collection is inspired by all the elements of urban life and contemporary art as well as several different innovative styles of architectures as futurism, bio-tech and constructivism.
The geometries found in the shoe are often the reflection of sport cars running fast through the metropolitan streets and making frantic the rhythm of city life.
The JOG DOG shoes adapt very well to these frenzied rhythms thanks to an innovative technology used for the equipment materials for tracking and downhill that make them very comfortable, guaranteeing a natural movement of the foot.
The four main sources of inspiration for this season are:
The modern architecture for its fluid lines and the levels placed on different dimensional planes.
The interior design for the futuristic constructions, the articulated shapes that create a feeling of movement without interruptions and so an extreme dynamism.
The evocative geometries where the rigid and aggressive design, in combination with fluid lines, create a perfectly balanced structure.
The golden section for a pure and perfect geometry on which the principles of order and universal equilibrium stand.
From these solid items, the modern and sophisticated design of the brand is born and developed, able to combine the quality of Made in Italy with cutting-edge materials, without losing the taste for fashion.
The main materials used are velvet, lurex, glittered, metallic fabrics or on which geometric patterns with dots or stripes are printed.
The principal colours chosen for this season are lively and extravagant, such as pink, red, purple and also blue, orange and white, often combined to create contrasting tones.
The JOG DOG footwear is designed to meet all tastes and needs: they dress men, women and children and adapt to every situation, with unmistakable design and personality.
Brand designers are an international team of professionals with a watchful eye on the world, from which they draw inspiration and translate it into a creative process that makes the brand ready to conquer the heart of consumers.
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