Txxnty Brand Design. Twenty years of Euroluce Light of Italy
Txxnty Brand Design. Twenty years of Euroluce Light of Italy
Euroluce’s point of arrival and point of departure.
Concept as a raw material.
From the contest to new projects.
The story of Euroluce Light of Italy began exactly 20 years ago. Then, at the end of a century which was drawing to a close, a group of skilled and passionate businessmen-craftsmen and creative talents inaugurated an uninterrupted season of success. This was the start of an exciting period of time in which ideas were central at the service of Italian style and taste. The creative concept as a raw material has been associated with qualifying elements that appeal to people all over the world: exclusive materials, perfect craftsmanship, innovation and reliability.
Such a specialised and intense experience could not but generate a new perspective, opening another exciting chapter.
Everything began with the idea of celebrating twenty years in business by promoting the NEWNOW.19 contest in 2018, with young designers and design studios focusing on an approach that anticipates new trends in lighting.
The concept contest was an opportunity to explore new markets and to launch the challenge of renewal, embracing the projects of young designers:
Daniel Becker (Berlin), Alberto Ghirardello (Milan) and the Sovrappensiero Design Studio (Milan) were the winners of NEWNOW.19.
Txxnty Brand Design opens a remarkable window on the future which, thanks to Euroluce’s decades of experience and without sacrificing prestigious know-how, looks to new style horizons. The Txxnty Brand Design collections aim to relate objects and energy to people. The reflection on light and on the relationship with materials and shape focuses on the proposition of geometries, colours and effects, creating a “serious” interaction between imagination and reality. Attention to detail is entrusted, as always, to the knowledge and expertise of skilled craftsmen.
