WGSN’s Colour of the Year 2021 | AI Aqua | High-res images
AI Aqua is going to be a huge trend in 2021 according to the trend forecasting company WGSN. Inspired by advances in technology and building on from the popular neo-mint trend, this ‘positive’ colour has a futuristic and innovative feel. This bright, bold blue is so diverse; it triggers feelings of clarity, looks ‘sporty and trend-forward’, and has major ‘commercial appeal’.
