Paquito Spring 2020 Collection
Paquito Spring 2020 Collection
“I’LL TELL YOU A SECRET” Spring Summer 2020 Collection
The new Spring 2020 collection from the fast fashion brand from Bologna is born with the aim of making everyday outfits exclusive. At the heart and soul of the collection is a curious, metropolitan woman; a dreamer who loves to travel. A woman, who takes in the essence of every country she discovers in her travels, and who, through her way of dressing, reveals her secrets with insightful irony. Contemporary and sensual elegance are the coordinates within which the collections moves, using overlays, mixing and matching of styles and patterns, and color, so much color. “The ‘must-have’ for the next Spring 2020 season will include a selection of clothing items in warm, vivid colors. For next spring, we have focused on nuances such as electric blue, yellow, apple green and symbolic Ferrari red. In addition to that bright palette, we should not forget the blacks and whites, which are always important in our production, to be interpreted as a Total Black or a Total White patterns or to be combined in fantasy or bicolored patterns.” – with these words, Valentina Calzolari, Brand Manager of Paquito, described the collection. The brand has recently taken specific steps towards digital communications to increase brand awareness and promote sales. “Today’s market is rapidly evolving across the social media platforms (Instagram, Facebook, Pinterest, etc.), both in terms of advertising and for direct sales”. – Valentina Calzolari continues – “from this perspective, our brand is developing a corporate strategy in that direction by focusing on marketing and by trying to establish a direct relationship with our clientele. We can boast a corporate Website with a B2B platform which is always updated with new arrivals”.
