Fashion

Federica BERARDELLI : la collezione SS18

Federica Berardelli : la collezione SS180
Nel 2012 lancia, dopo due anni di studio da autodidatta, la prima linea del brand che porta il suo nome.
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Federica Berardelli nasce a Roma. Imprenditrice e figlia d’arte, appassionata di cinema, arte contemporanea e viaggi, si avvicina alla moda a partire dalla creazione di accessori e di gioielli in argento e pietre dure. Scopre il mondo delle borse nel 2010, seguendo la produzione e la sfera commerciale di una nota designer romana. Nel 2012 lancia, dopo due anni di studio da autodidatta, la prima linea del brand che porta il suo nome.
Le borse e gli accessori firmati Federica Berardelli nascono da un costante studio, da un’instancabile passione e dalla cura personale di ogni dettaglio del processo creativo e produttivo. Le creazioni, tutte rigorosamente Made in Italy, sono realizzate con pellami pregiati provenienti da grandi concerie italiane che incontrano il tessuto basico del lino, o quello più sperimentale del raso tecnico. Il risultato sono prodotti lussuosi ed esclusivi, pezzi unici studiati per una donna cosmopolita, dotata di forte personalità e fuori dagli schemi. A caratterizzare la vocazione sperimentale e innovativa del brand intervengono gioielli e dipinti, frutto di collaborazioni nate con alcuni giovani designer e artisti italiani. I personaggi di Tim Burton, la Street Art, i sogni e le suggestioni dei suoi frequenti viaggi, la sua stessa famiglia, sono continue fonti d’ispirazione per le creazioni di Federica Berardelli.
Alterare arbitrariamente le forme per rimanere fedeli al proprio DNA. Da questo punto si muove lanuova collezione Primavera-Estate2018 di Federica Berardelli, che trasforma lo shape della classica Alex Bag, limandone i profili regolari, aggiungendo un twist contemporaneo e urbano. Inaspettate conversazioni di nuances definiscono la palette cromatica, dai timbri caldi e forti, a definire ancora il carattere solido della scelta stilistica. Un dialogo equilibrato tra stravaganza creativa e ricerca di nuove femminilità. La rivoluzione del design della Alex Bag concede praticità, comfort e garbo al corpo. Il nuovo appeal geometrico è addolcito dalla patta, che mantiene vesti più morbide e rassicuranti. Immancabile l’occhio gioiello, dna del brand per le Alex nella versione mini e midi, e la minaudiereJackie O nella versione full python.

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